AD-VERSITILE ADS...!!!!!
We are already into the third month of the year, the month that gives most of us jitters. For students it's the exam time and for parents it is both the tension of their children's exam and year ending tax-payments to be done. Uff high-drama to start with!!!
Even before I present my ideas in front of you,I would like to tell you why I did not write for such a long time. As days were progressing, and I was trying to learn hard-rules of life, I got busy figuring out and sorting all the issues pertaining my MBA life and eventually got caught in the process. May be over a period of time "fear" had filled up so much of my mind that,I had no room for any ideas to invade my mind. So many days spent and too much being said, now let me get straight to the point of the topic that I am going to speak today.
Well it's almost a fortnight now that the ICC Cricket world cup has started and am very glad and happy that our men-in-blue have been performing to their best and have shunned all their critics and -nay-sayers. Hope that they continue to do so and give their best shot in retaining the title(although yes we are asking for too much),but lets be optimistic and believe in our captain that he will take us at least to semis.
Now let me draw your attention to those awesome and amazing ads that are being aired from almost more than a month now. Be it the mind-blowing series of "Mauka Mauka" ad, or beautiful Fevicol ad "Todo nahi Jodo" with a backdrop of Wagha Border, or be it the heart-warming "Gillette" ad featuring their usually cool ambassador 'The Wall', or be it genuinely laughter inducing(LOL) "Cricbuzz" ad.
All through the year we get to see the same old-stuff -be it the movies,reality shows, debates, politics,even the newspapers. But come this world-cup season what has happened to these ad-makers,suddenly we are seeing a set of amazing ads on a go, one after the other. From being mediocre, we are being transformed into an amazing world of beautiful ideas that are being presented to us very intelligently.
The idea is to hold the pulse of audience with you for a longer period of time,and that is why we see very less 30-second commercials, but more longer duration ads. The motto of any ad-maker is to tell an effective story either through a character or by connecting it to a relevant plot and place their brand in the minds of audience in a very innovative way.
I have got to know from news papers and magazines that almost 5000-6000 crores money is being earned this cricket season and advertising is bound to generate almost 90% of that revenue. The average money spent on the fascinating "Mauka Mauka" ads is 3 crores and they get only 5 days to create and make one ad. Although initially the plan was to do just 3 ads for whole world cup, Star India thought that the only way to grab attention in this hectic and nerve cracking Feb-March was by creating some unique content which would itself drag audience into watching cricket matches. How successful are they in doing so!!!,no two thoughts on that. The genius team behind those ads is "Bubblewrap Films" with all the ads conceptualized and directed by Suresh Triveni. What a cracker of series of ads this team has created!!!
Am very content with all the ads that are aired these days as they make me think and induce a smile on my face which I crave for all the time. I hope that the flurry of these amazingly creative ads keep coming and leave us satisfied and bound to that brand and also bring-in huge profits for concerned companies.
"IF YOU SEE ANYTHING INTERESTING PLEASE LET SOMEONE KNOW IMMEDIATELY"!!! .That is the motto of advertising and if done so well the company reaches that altitude which is very tough to attain.
We are already into the third month of the year, the month that gives most of us jitters. For students it's the exam time and for parents it is both the tension of their children's exam and year ending tax-payments to be done. Uff high-drama to start with!!!
Even before I present my ideas in front of you,I would like to tell you why I did not write for such a long time. As days were progressing, and I was trying to learn hard-rules of life, I got busy figuring out and sorting all the issues pertaining my MBA life and eventually got caught in the process. May be over a period of time "fear" had filled up so much of my mind that,I had no room for any ideas to invade my mind. So many days spent and too much being said, now let me get straight to the point of the topic that I am going to speak today.
Well it's almost a fortnight now that the ICC Cricket world cup has started and am very glad and happy that our men-in-blue have been performing to their best and have shunned all their critics and -nay-sayers. Hope that they continue to do so and give their best shot in retaining the title(although yes we are asking for too much),but lets be optimistic and believe in our captain that he will take us at least to semis.
Now let me draw your attention to those awesome and amazing ads that are being aired from almost more than a month now. Be it the mind-blowing series of "Mauka Mauka" ad, or beautiful Fevicol ad "Todo nahi Jodo" with a backdrop of Wagha Border, or be it the heart-warming "Gillette" ad featuring their usually cool ambassador 'The Wall', or be it genuinely laughter inducing(LOL) "Cricbuzz" ad.
All through the year we get to see the same old-stuff -be it the movies,reality shows, debates, politics,even the newspapers. But come this world-cup season what has happened to these ad-makers,suddenly we are seeing a set of amazing ads on a go, one after the other. From being mediocre, we are being transformed into an amazing world of beautiful ideas that are being presented to us very intelligently.
The idea is to hold the pulse of audience with you for a longer period of time,and that is why we see very less 30-second commercials, but more longer duration ads. The motto of any ad-maker is to tell an effective story either through a character or by connecting it to a relevant plot and place their brand in the minds of audience in a very innovative way.
I have got to know from news papers and magazines that almost 5000-6000 crores money is being earned this cricket season and advertising is bound to generate almost 90% of that revenue. The average money spent on the fascinating "Mauka Mauka" ads is 3 crores and they get only 5 days to create and make one ad. Although initially the plan was to do just 3 ads for whole world cup, Star India thought that the only way to grab attention in this hectic and nerve cracking Feb-March was by creating some unique content which would itself drag audience into watching cricket matches. How successful are they in doing so!!!,no two thoughts on that. The genius team behind those ads is "Bubblewrap Films" with all the ads conceptualized and directed by Suresh Triveni. What a cracker of series of ads this team has created!!!
Am very content with all the ads that are aired these days as they make me think and induce a smile on my face which I crave for all the time. I hope that the flurry of these amazingly creative ads keep coming and leave us satisfied and bound to that brand and also bring-in huge profits for concerned companies.
"IF YOU SEE ANYTHING INTERESTING PLEASE LET SOMEONE KNOW IMMEDIATELY"!!! .That is the motto of advertising and if done so well the company reaches that altitude which is very tough to attain.
